Next.js Is Winning. Here's Why.

By Rowan Trace
May 27, 2025
2 min read

Next.js is dominating.

Like it or not, it’s the default answer for serious React work in 2025. The Vercel-powered framework has absorbed the mindshare, tooling, and deployment story of modern frontend. That didn’t happen by accident.

Here’s what it’s getting right:

1. The Goldilocks Zone of Abstraction

Next.js hits the sweet spot between low-level React spaghetti and heavyweight enterprise frameworks. It’s not as bare-bones as Create React App, but it’s not as prescriptive as Angular.

You get just enough structure to be productive — without feeling boxed in.

That balance is rare.

2. First-Class Full Stack

Next.js blurs the line between frontend and backend in a way that feels natural.

API routes. Server components. Middleware. Edge functions. All under one roof.

You can build a full product without context-switching out of the framework. It’s like Rails — for React brains.

3. Performance Defaults That Actually Work

Next.js doesn’t chase Lighthouse scores. It just bakes in smart defaults:

  • Image optimization
  • Code splitting
  • Route prefetching
  • Layout streaming

You get performance wins without yak shaving. That kind of invisible win engineering is massively underrated.

4. Seamless Vercel Integration

Critics call it vendor lock-in.

Most devs call it convenience.

Deploying to Vercel is stupidly easy — previews, rollbacks, edge caching, and zero-config DX. It’s Heroku for the frontend. And that’s not a bad thing.

5. Incremental Adoption & Migration

Next.js doesn’t demand a full rewrite.

You can adopt features gradually — app/ directory, server components, RSC — or ignore them completely. That flexibility pulls in developers who are curious, not committed.

6. Community and Mindshare

The docs are good. Tutorials are everywhere. Job listings ask for it.

If you’re teaching React today, you’re teaching Next.js.

That self-reinforcing loop matters more than people admit.

7. Backed by a Ruthlessly Effective Team

Vercel isn’t just building a framework.

They’re building a platform, a CDN, a hosting empire, a developer brand. Say what you want about their business model — they’re shipping faster than any open-source committee ever will.

Is it perfect? Hell no.

But if you’re shipping React in production in 2025, you’re either using Next.js — or explaining why not.


Stay tuned for Part 2: “Next.js Boogaloo.”

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